When it comes to leasing commercial property today, the right balance of marketing and effort needs to occur to attract a good result. In many locations there are vacancies that have not been leased for some time and they confuse any prospective tenant when it comes to inspections, comparisons, and making an offer.To optimize your property listing for a future and potential lease there are some things that you should consider from the start. Some factors will be more important than others, nevertheless you can make good choices and create real enquiry in most property markets and economic circumstances.To start the processes of lease marketing consider these questions:
What are you looking for in results with the particular property? Some of the issues here will be driven by the standard lease needs and focus points of the client.
What factors of advantage does the property provide? Get leverage from these points and use them in your marketing.
How is it better than others around at the moment? You will need to inspect all other comparable properties in the same general location so you understand what tenants will be comparing your property to and why.
So here are some rules to help the leasing of a commercial property today.
The property needs to be looking good in all respects. Far too many landlords think that the property can be ‘freshened up’ when a tenant is found. In a very active property market they can get away with that strategy; but not when there are numerous properties around to compete with. The landlord has to spend money on presentation before the tenant is found.
Signage should be placed on the property in a prominent location. Get special signage created that builds on the features of the property. The sign will create enquiry so make sure that it covers all key features and factors that would attract a tenant from your defined target audience.
Talk to local businesses and property owners as soon as the sign goes up on the property. It is a good chance for you to get into the local business community and see what is going on. Some adjacent or nearby businesses could be candidates for the lease of your building.
Target marketing should apply to every exclusively listed property for lease. Letters and brochures can be created and dispatched to the right people. In all cases make sure that you follow-up the material sent with a phone call.
Expansion and contraction are alternatives for all tenants from time to time. They can be factors that help you market and lease the vacant space or property. Businesses in the local area may want to expand or contract premises.
Property leasing is the foundation of commercial property investment. Some agents enter the industry through providing quality leasing services. Set up your checklist that you can use with landlords and tenants. Very soon you will be a step ahead of your competitors with high quality leasing services.
Your Career and Your Employer
During the Recession it is typical to think that concern about one’s career development is reserved for the unemployed and under-employed among us. However, it’s important to also focus on the individual career development needs of the 90+% of American workers who are fully employed. Addressing career development in the context of employee inclusion in companies and organizations raises a set of different issues and benchmarks that need to be examined and rated. To look at the intersection of one’s individual career development and the organizations within which most employees work is a skill workers need to apply to see if they are getting the most from their employment.One harsh bit of reality is that each person is responsible for his or her own career development. So, what exactly is meant by career development, a term I’ve already used five times in this piece? A definition depends on perspective. From an organizational viewpoint career development is seen as the procedures necessary to advance employee value to meet organizational strategic demands. From the view of a worker, career development involves the integration of cognitive, behavioral, emotional, and contextual factors that determine employment decisions, work values, and life role such that a profound satisfaction with what one does is achieved.There are some basics that you ought to expect from the place you work beside it being a safe place to derive an income. Perhaps the biggest is knowing that there is a built in meritocracy. If you as a dedicated employee have a clear and open opportunity to advance within the organization based on your talent, ability, and drive, then this place of work may have value. Of course, most companies do have some form of internal promotion. The thing to know, though is how much of it is based on true merit vs. political maneuvering or an inadequate performance review system. In the public sector, be especially careful. My primary career was with public school systems where internal promotion is almost non-existent. There, the overriding value is egalitarianism. As culturally important as equality is, it may not be consistent with individual career progression. Therefore, study the core operating value of your employer. Ask yourself if you can work within that system. If the clash of purposes between yourself and the organization is too much, then consider going elsewhere.Finding that a value match is acceptable, however means you should conduct an examination of how organizational strategy is expressed through the way they treat their employees. Acceptable contact points should be found between the organization’s definition of employee career development and your own definition. For example, does your company institute a performance management structure that encourages managers to effectively promote behaviors and competencies that meet both organizational needs and your professional growth? There are other contact points that should also be appraised, which can give an indication of an employer’s commitment to employee talent strengthening. They include company policies concerning onboarding, succession planning, innovation, being a learning organization, and the level of employee freedom in how production quotas are set. The degree to which management is committed to these practices communicates career development potential to the employee looking to see if they can grow professionally with their current employer.A place to begin examining closely is your Human Resources department. Have they tried to establish an employee career development program? If they have, then they have found a link between organizational strategy and necessary worker knowledge and skills to express that strategy in the present and beyond. See how your professional improvement plans fit their needs. If they match company perceived shortages, then you may have a good employment fit. These days workers want to know that their employer works for them, not just the other way around.
Lose Weight and Get Fit – Have Faith in Yourself and Achieve Your Health and Fitness Goals
We need to talk about those health and fitness promises we make to ourselves. We all make them, many of us in the beginning of the year or before ‘beach’ season. Yet in the end most people have tossed their resolution to the side, it has been abandoned for one reason or another. Although it may have been abandoned, I’ll bet it is still fresh enough to have not been forgotten. Inside you are still wishing that you were on your way to accomplishing those fitness goals that you set out to achieve, aren’t you? Probably, you are hoping to get back on track.What if I told you that ‘wishing’ and ‘hoping’ are part of the problem? In my business I often hear people say that they ‘wish’ they were in better shape, or that ‘hopefully’ they will lose some weight. These are passive words, they don’t get you anywhere and wishing and hoping have no place in goal setting. Does that sound harsh? Sorry, but it is true. To wish or hope for something implies that no action will be applied to the cause; wishing and hoping are just thoughts that take place in your mind.When it comes to health and fitness goals, action is what is needed. Instead of wishing for things to be different, make a plan for action and have faith that it will work, really believe it.Let’s think about it, if we have some weight to lose, for example, we know that we need to move more and eat less and we know that works, undoubtedly, every time. You can have faith in that, you do your part and you will be rewarded. But idly standing by and wishing for weight loss when you aren’t working out like you should and you aren’t eating like you should gets you nowhere. So that is why I like to have faith, instead of hope, because you have faith in what you are doing, faith requires you to do your part.I don’t like the whole new years resolution thing; it is an artificial motivator. Those of you who have made and broke these resolutions over and over again know what I mean. Each time it happens, I think you have less chance of wanting to try again. You feel it is a losing battle because it never sticks and with each time, you feel more and more like a failure.Listen, you never know when the time will come for everything to ‘click’ for you. Past performance does not have to be indicative of the future. Shift your perspective; make your plan (and be sure to make it a workable plan) and just start, that’s it, just start. Have faith that if you workout, for example, four times a week and make healthy dietary changes that it will work. Dig down deep within yourself and find that place, acknowledge that urge that you have to improve your health and fitness level.I guess I’m suggesting some mental exercise here because it is our mind that controls how we feel and react to what we are doing. Your mind can tell you that you can’t or your mind can tell you that you can. The choice is yours. So right now, today, make a workable plan and follow it, believe in it and just do it, cast away your doubts; do more than just wish and make it happen. It’s up to you, only you can decide to do it, why not today?